Paid Advertising
Meet customers when they are looking.
Search campaigns connect an offer to the words people use when they need it. We bring keyword planning, ad copy, landing-page alignment, and ongoing review together around agreed conversion goals.
LET’S TALK
Google & Search Ads with 504 Marketing
A focused plan.
A connected experience.
Search campaigns connect an offer to the words people use when they need it. We bring keyword planning, ad copy, landing-page alignment, and ongoing review together around agreed conversion goals.
WHAT WE CAN HELP WITH
The work behind
the next step.
Keyword & campaign planning
Define the keyword & campaign planning work around your goals, existing materials, and the scope you need.
Ad copy & landing-page alignment
Bring the agreed details together with a clear review and approval process.
Campaign optimization & reporting
Document what is delivered and identify the next priorities for your business.
HOW WE APPROACH IT
From understanding
to action.
Define the offer and conversion
We start with the business context, the audience, and the information already available.
Build focused campaigns
We develop the agreed work in a way that connects with the rest of your marketing.
Review search terms and performance
We review the details with you, confirm the outcome, and plan the next useful step.
A CLEARER PICTURE
Questions, answered.
Is ad spend part of the management fee?
Advertising budgets are separate from management fees. The proposal defines the channels, scope, tracking, and budget before campaigns launch.
Can this work alongside other services?
Yes. Google & Search Ads can be scoped as an individual service or connected with paid advertising and other 504 capabilities. We define the responsibilities and deliverables together.
KEEP THE PIECES CONNECTED
Explore related services.
Social Media Ads
Social advertising starts with an audience and a compelling offer. We combine platform planning, visual creative, and structured testing so your campaigns have a clear purpose beyond collecting impressions.
EXPLORE ↗Streaming TV Advertising
Connected-TV and streaming campaigns can introduce your brand through video. We help plan the audience, geography, creative requirements, and measurement approach before media is purchased.
EXPLORE ↗YOUR NEXT CHAPTER
Let’s move your
business forward.
Start with your goals. We will help connect the right services into a clear plan.
LET’S TALK